Google Ads are a great tool for restoration companies trying to increase the amount of restoration jobs they get through online searches. Whenever someone is experiencing a disaster at their home or business, the first thing they’re most likely to do is go online to search for a restoration company. Having pay per click (PPC) Google Ads for restoration jobs can be a very effective way to increase the amount of leads you accumulate for your restoration company. PPC ads can be expensive, so it’s important to make sure the ads are as high quality as possible. There are certain guidelines you can follow to make sure your Google Ads help your company book restoration jobs.
How Using Google Ads Can Lead To More Restoration Jobs
When creating Google Ads, it’s important to know how to make ad copy that most effectively turns clicks into leads. You can end up wasting money using PPC if your ad copy isn’t working the way it’s supposed to. In order to use Google Ads to book restoration jobs, you’ll need to be able to tailor your ads to reach your ideal customer. There are a few different ways to do this:
- Know your audience: When writing ad copy, approach it by focusing on the needs of your intended customers. This is what is called reverse engineering of your strategy. Find a strategy and adjust it to meet the changing needs of your market. Not sure how to track these results? Google Analytics is a great tool to see how people are interacting with your ads.
- Make sure your ads are seen multiple times: Remarketing refers to the practice of showing people ads more than once after they’ve already clicked. This will bring potential customers back to your site and lead to higher conversion rates.
- Make an effective landing page: Your landing page is where a potential client will be led to once they click on an ad. This landing page should include clear instructions and encourage the potential lead to take action in order to use the service of your restoration company.
- Use keywords effectively: Keywords are the search terms people use when they’re looking for the service you offer. Your content should include these keywords in a well structured manner that doesn’t just spam the keyword. Ideally, you should look for keywords that are common, but not too common so you’ll stand out against your competitors. Some keywords that restoration companies typically use include: “water damage”, “mold removal”, and “flood damage”.
- Consider appearance and where your ad shows up: Appearance is extremely important for ad copy. You may want to consider using capital letters so your ad can stand out to increase your number of clicks.
Restoration Marketing can help your company book restoration jobs
Restoration Marketing is a marketing agency that helps contractors book restoration jobs through Google Ads. Restoration Marketing has helped many restoration companies greatly increase the amount of leads they get per week due to their emphasis on online outreach.
“We’re here to help restoration companies book more jobs by creating converting ads that get picked up by the google algorithm,” says owner Sean McMeen. “We have the tools to help restoration companies create ad copy that’s guaranteed to help this book more leads.”
Restoration Marketing has the proven results to back up their experience and they’re ready to share that experience with your restoration company.To learn more about how Restoration Marketing can help your company book restoration jobs and how to schedule a call, you can visit their website at https://restorationmarketing.com/grow/ or call (314) 582-5210.
