One of the biggest things people look for when they’re searching for a restoration company is positive water damage restoration reviews. Having 5 star reviews for your restoration company is an integral part of water damage marketing because those reviews show up in Google when people search your company name or services that you offer. Whether your restoration company is large or small, having positive reviews is an integral part of search engine optimization (SEO).
Having positive reviews will create something I like to call “social proof” or the “Amazon.com star reviews” effect. We’ve all searched on a website like Amazon to buy something, and looked at the reviews to influence our decision of whether to purchase a product or not. The same thing happens for your restoration company. When a potential customer is searching for water damage restoration, their eyes are naturally drawn to the star reviews in Google maps. Having 5 star reviews will result in more social proof and better SEO ranking which will ultimately lead to more restoration jobs.
Proper water restoration marketing must emphasizes the use of 5-star reviews to grow social proof and improve SEO for a variety of reasons:
- 5 star reviews boost your place on the Google Knowledge graph. This is the little box that appears on the side of the screen whenever you search for a specific company. If you have positive reviews that show up on this box, potential leads will already see that you have a high quality company before they even click on your website or call you. Alternatively, if there are bad reviews showing in that graph, they’re going to want to move on to a different company immediately.
- 5 star reviews help you establish backlinks through Google. Having good reviews for your company will mean you’ll be more likely to show up on other places online through the establishment of backlinks. This is important for SEO because it will increase your credibility in the eyes of the Google search engine, especially if your reviews are positive and consistent.
- You can use 5 star reviews in rich snippets. Rich snippets/schema are the little blurbs that you can see under the title of a blog post. Having quotes from 5 star reviews here can go a long way in showing off the quality of your restoration company and increasing your clout through greater SEO for your website.
- Above all else, it improves the credibility of your company. When a potential lead is looking for a company to perform a restoration job, they want to know that the job is going to be done right. By having 5 star reviews immediately visible for your company, they can be assured that they’re going to get a quality service. And seeing other people share positive anecdotes (AKA Social Proof) about your company can make a potential client more likely to trust your company and want to hire you. Since a person in need of restoration services is going to want help as soon as possible, making a good first impression is a must.
You may be wondering just how to get 5 star reviews for your restoration company. There are a few strategies you can use through restoration company marketing that can go a long way in increasing your company’s amount of 5 star reviews and increasing your SEO.
Tips for Getting 5 Star Water Damage Reviews
- One of the best ways to get review from your clients is to request them directly. You can make this process even easier by requesting reviews from the clients you’ve services via text message.
- Make it clear in your review request that you are looking for a 5 star review. A lot of people tend to underate in reviews so you want to push them in the direction of giving you five stars.
- Don’t request all your reviews at once. Spread it out over time so you don’t have a bunch of reviews getting posted around the same time. This could end up getting marked as spam.
- Keep a list of how many positive and negative reviews you receive. This will help you keep track of everything and know when you need to push for more positive reviews to help with the algorithm.
- Make sure to reply to all reviews, both positive and negative in a professional manner. By replying to positive reviews you’ll show appreciation to those clients. And when you reply to negative views, you can showcase integrity by addressing what went wrong and vowing to do better in the future.
Restoration Marketing Can Help You Get 5 Star Reviews
As you’re building the reach of your restoration company, you might not have the time to do all of the things listed above. There is a way to get all the benefits of the methods mentioned above with the help of an automated system. Vinnie Mac Restoration Marketing has developed a system that allows your company to request and manage reviews from clients automatically so you can spend more time focusing on running your business.
Are you looking to get more 5 star water damage restoration reviews for your restoration company? Vinnie Mac Restoration Marketing has helped restoration contractors increase their leads through their 3 step restoration marketing system that focuses on increasing SEO through methods like revamping restoration websites, creating quality SEO friendly content, and increasing the number of 5 star reviews companies get.
“A lot of restoration contractors feel overwhelmed and frustrated with issues like tons of competition in their service area, increasing cost of leads, and not enough time to market their restoration business. Well, it doesn't have to be this way. I believe that restoration contractors deserve to have an effective internet marketing system.” Sean McMeen, owner of Vinnie Mac Restoration Marketing said.
To learn more about how Vinnie Mac Restoration Marketing has generated millions of dollars in restoration leads and how your restoration company can get more 5 star reviews, visit https://restorationmarketing.com/ to watch the free 3-step Restoration Marketing System training or give them a call at (314) 582-5210.
